Alma Berruecos

Founder, Marba Media

Born and raised in Mexico City, Alma’s practice sits at the intersection of semiotics, behavioural economics, and cultural intelligence. She works with luxury brands, cultural institutions, and creative figures who need not just a strategy, but a diagnosis: a clear-eyed read of what they’re communicating versus what they intend to.

A cultural and brand strategist with a decade of senior experience across creative agencies, leading brand strategy for the world’s top brands — including Netflix, Spotify, John Lobb, Coca-Cola, American Express, Snapchat, and Heineken.

Domains: Communication Strategy · Luxury Brand Management · Contemporary Art · Innovation & Cultural Design